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Paul LabergeWeb Platform AdvisorMicrosoft Canada
How can we reach people in the digital age that's constantly changing? Robbie Bach, President of our Entertainment and Device Division, started his keynote by highlighting the concept of "Connected Entertainment." Communication services, gaming, video, and music are all parts of connected entertainment. He emphased on three important aspects of reaching customers using connected entertainment:
How do we use software and services to market a brand?
All the messages tie back to use software and services creating connected entertainment to reach people and market products.
p.s. MIX session recordings are available here.
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