One of the biggest wishes of a developer is to release a popular application. We work hard to create our applications so it is normal to hope for success. With a ton of applications in the Windows Phone store, the process of developing an awesome application and submitting to the store is not enough to guarantee success. Your app needs to be noticed!
I learned from experience that there are three main ways to get your app noticed:
In this article, I’ll focus on what I call “the science” behind being featured in the Windows Phone store. Disclaimer, though, this is from my personal experience only, having been lucky enough to have my applications featured in the Windows Phone Store multiple times in the past few years., This is by no means an actual science/formula.
By definition, being featured is having your app on the first page of the Windows Phone website or on the main page of the store application on your Windows Phone.
Being featured on WP Central is a great way to be noticed, but it will only happen if your app is new or has had a significant update. However, being featured in the Store doesn’t require any updates to your app; it can happen multiple times and at any time during the lifespan of your application. Another big advantage of being featured in the Store is that the reach is global. The majority of Windows Phone users are just day-to-day users and not fanatics that check Windows Phone reviews. This is valid for other platforms too. I estimate that 99.9% of users have installed at least one application from the Store. They are one click away from seeing the suggested (featured) applications.
As a developer, I like to consult my download statistics on a daily basis. At one point, I started having unexpected download spikes. I was curious to know what the cause of my download spikes was.
With 129 markets, it is impossible to consult each Windows Phone page to know which apps are spotlighted daily. This is the reason that I decided to create a server to fetch the data and to maintain a database of statistics. In parallel, I created the Windows Phone application App Spotlights.
During the past year, I have had interesting discussions with Microsoft and Nokia employees. I learned the following information:
It is always great feeling to know when your apps are spotlighted. App Spotlights can notify you when this happens in any market. But I won’t talk about that here. If you want to find out more about App Spotlights, feel free to head over to my blog.
You can get more tips on being from Tips to help get your app promoted in the Windows Phone Store on the Windows Phone Developer Blog.