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  • Blog Post: (Guest Post) WP App Lifecycle Series – Maintaining Your Apps: Dealing with Crashes

    The following post is the second in a series about how to manage apps you’ve built after you’ve published them. The first post was an introduction to the series.  This post talks about how to deal with application errors reported to the Marketplace after you have published your app.  The series...
  • Blog Post: Winning on the Marketplace: Tips on getting promoted

    Once you have built your app or game and have published it into the Windows Phone Marketplace, you’re likely going to want to monitor the uptake of your app via download and (potentially) revenue statistics.  You are also going to want to find ways to market your app to people who may not know about...
  • Blog Post: Windows Phone links for the week

    A good number of us from the team are in Redmond this week on our annual pilgrimage to the mothership (Microsoft Headquarters) for training, so content from me will be a little lighter than usual. As a result, I wanted to share with you a set of links and resources that are new to help you learn more...
  • Blog Post: Winning on the Marketplace: The differentiation game

    When a mobile app marketplace hits a population of five figures, it becomes a little tough at times to have your app stand out of the crowd. Even if your app or game is the most awesome thing ever invented since the spork , it’s still tough to get that initial traction when there is a sea of other apps...
  • Blog Post: Winning on the Marketplace: Finding the pricing sweet spot

    Ah, the ultimate question for developers trying to maximize their profits on the Marketplace: “ What should I charge for my app? ” The question is simple. The answer is always far from simple. As a developer who spent intense and likely long hours making an idea come to life in the form of...
  • Blog Post: Winning on the Marketplace: Trial mode–the art of the upsell

    Part 2 of this 5-part blog post series on success strategies in the Windows Phone Marketplace deals with a fairly unique component to the Windows Phone platform called Trial Mode . If you make use of trial mode in your paid apps and games (and you really, really should if you plan on putting a price...
  • Blog Post: Winning on the Marketplace: Where in the world are you publishing?

    If you’ve built modern mobile apps, you probably already know that coming up with the idea for the app/game and coding it is really only half the battle . Success is largely determined in the marketing strategy you adopt for your app. There are quite a few strategies that you can take and you can...
  • Blog Post: Signing up for a Windows Phone Marketplace account as an individual is easy peasy.

    It’s been a little over a year and a half since the Windows Phone Marketplace opened for business for developers to create and publish apps. Without a doubt, there have been a few hiccups, but the great thing about the Marketplace team is that they have responded to multiple points of feedback...
  • Blog Post: A look back at 2011: How the Windows Phone Marketplace performed

    This infographic can be found on the Windows Team blog , but it’s a great summary of how the Marketplace formed in 2011 and what was popular (and what wasn’t):
  • Blog Post: Getting Paid on the Marketplace Just Got A Lot Easier!

    Ok, I’ll admit it.  As a Canadian app publisher, getting paid on the Windows Phone Marketplace hasn’t exactly been an easy or straightforward process.  Apps that generated revenue via Microsoft’s Ad Centre product were initially restricted to US publishers only, but that restriction was lifted...
  • Blog Post: Changes to the WP7 Marketplace

    Hello, everyone!  Before I dive into the specific content of my subject title, I’d like to (re)introduce myself to you.  I’m Paul Laberge and I’m a Developer Advisor with Microsoft Canada’s Developer and Platform group.  Those of you who have been following the Canadian Developer blog...
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