Many media companies covering the London 2012 Olympics used Azure media services.
I admit it, I am an Olympic junkie. I was cheering Canada on in everything from synchronized diving to Tae Kwon Do. I always think it’s cool to find out how things happen behind the scenes at a massive event like the Olympics. Just imagine the challenges a TV company faces supporting Olympic coverage. How many hits on your website? how many people streaming video? It’s a huge jump from your normal number of viewers but you don’t want to go out and buy 500 more servers because after the Olympics are over, everything goes back to normal. So how do you handle it?
In April, Microsoft announced Windows Azure Media services which could be used to support broadcasters. For the London Olympics they partnered to create the first completely cloud based delivery model which supported several media outlets including Canada’s own CTV.
You can read all the details here if you are interested in learning more about how it worked. If you appreciate what’s required to handle massive peak capacity you’ll enjoy finding out how they made it all happen!
Don’t forget you can try out Azure yourself, anyone can access a free trial here, if you are taking a course and the professor or instructor wants to use Azure, they can apply for 180 day free academic Azure passes here so that all the students have access to Azure for the full course.