I recently did a piece on the new Ford SYNC for the Birmingham FOX news affiliate. It was quite a bit of fun, even though there were some technical difficulties! Check out the first segment (out of 5). If you can find the others, by all means, let me know!
This new technology is something really cool - the voice recognition was absolutely amazing. It was able to pick up "Sweet Home Alabama" and just about anything that I couuld throw at it! For more information, check out http://www.syncmyride.com.
That's the first time I've seen Sync. I have to say, it's pretty cool. http://blogs.msdn.com/chabrook/archive/2008/04/10/ford-sync.asp