Steve Ballmer recently delivered a speech at the University of Washington, where he outlined his five dimensions on how people can realize value out of the cloud: 

·         The cloud creates opportunities and responsibilities

·         The cloud learns and helps you learn, decide and take action

·         The cloud enhances your social and professional interactions

·         The cloud wants smarter devices

·         The cloud drives server advances that drive the cloud

Coca-Cola Enterprises was one of the highlighted videos as they discuss the value that the cloud has brought to them.  Please take a look at the video (just click on the Coca-Cola logo):  http://www.microsoft.com/cloud/