My last couple of presentations i have mentioned how media center enabled content/applications are huge new opportunity.
A couple of interesting data points on that topic:
One local Australian Niall Ginsbourg realized this a while back and started work on BigScreenBusiness and unfortunately due to SATA issues with my M400 wasn't able to sync a build with Niall-until today!
Oh my god this application is awesome! The 3d ball buttons being rendered of on the inside of a sphere - very cool!
If you are running build 5472 or later i highly recommend it! - Even if you are not running vista you can see some pics at: