I was invited by ChemWeek to contribute a blog entry for the upcoming webcast on June 2nd @ 10:00am Eastern, highlighting Arch Chemicals use of Microsoft Dynamics CRM to drive sales productivity.

You can find the blog post here (subscription may be required).  The blog post explains our point-of-view on how technology can be used to drive sales productivity.  Here’s a hint, it’s about more than just CRM.

I’ll create a follow-up post after the webcast to summarize for those who wanted to attend, but couldn’t.  I’ll also point you to the formal case study we just completed with Arch Chemicals.

I hope you can join the webcast.  You will hear a great story from Arch Chemicals.  You can sign up here.

-Brian