.NET is getting a logo facelift!

This is not something I had planned to blog about – it just arrived in my inbox tonight while I was working on the other postings and I decided to see if I could be one of the first ones to talk about it :)  Anyway, this is the new logo for Microsoft .NET

NET_v_rgb and for the horizontally inclined:        NET_h_rgb

Some of you might be asking, as I was, “Why Change?”  Here’s a pseudo-quote from the mail I got tonight announcing the new logos

Why change?  The original .NET logo was designed just before Forum 2000. It was designed to be attached to other Microsoft brands as a suffix. The result was a logo that did not stand well on its own and lacked impact.

We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more.  Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and our server products.

Kind of interesting, and pretty exciting!  Expect to see the new logo used a LOT at PDC, and in our future web sites, mails and presentations.

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