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Christian Longstaff on developers, cloud and marketing

November, 2007

Blog - About

About Christian Longstaff's Blog:

Hi, I’m Christian. I work for Microsoft Australia as the Windows Azure Partner Strategy and Marketing Manager helping partners grow their businesses with the Azure platform. I have been with the company for over 10 years in various Partner facing and technical marketing roles.

This blog covers a variety of topics but I am especially interested in Partners adopting and developing on Microsoft technology, but also any software, services and communities. I would love to hear from you if you have a great powered-by-Azure example, especially around Mobile, Social Media Apps or Websites.

To contact me, please email christian dot longstaff at microsoft dot com

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    Australia ISV Newsletter

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    At various events this week, a few partners asked how to: unsubscribe to the global/US newsletters they don't read subscribe to our ISV newsletter which is emailed monthly to partners in the ISV Competency within the Microsoft Partner Program and is a...
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    Voices for Innovation

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    Voices for innovation is a global online community of Microsoft partners; technology professionals, consumers, academics and others who support our ecosystem. It provides a way for members, those who are dependent on advances in technology in order to...
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    Popfly for Business

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    John's post on Popfly seems to have popped up a lot in the Microsoft blogsphere recently. There's a great example on how Popfly could be used in the retail space with the "Gift-o-Matic"... I thought I was pretty familiar with what it could do after a...
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    When, How and Why Move to Silverlight?

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    I enjoyed reading Denny's post on the "Question of When, How and Why to Move to Silverlight" . 3 of my favourite excerpts: "If you have a hammer, then everything looks like a nail." Don't Fall Into the "Version 3" Trap Denny's answer to this question...
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    Expression Silverlight Designer Training

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    Our User eXperience "bloke", Shane Morris (who is part of our Evangelist team) is promoting Expression and Silverlight training for Designers. Training is held in either Sydney (13-14 Dec) or Melbourne (17-18 Dec) via New Horizons and Alpha Computer Consultants...
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    New Facebook Group

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    I created a Microsoft Aussie ISV Facebook group which you are more than welcome to join, contribute and have a play with. If are you involved in an event, take a photo and upload it :) Technorati Tags: Microsoft , Microsoft Partners , Microsoft Australia...
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    Windows Embedded Seminar

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    What? Take the opportunity to explore the benefits of Windows Embedded for Point of Service (WEPOS). Access information you won't easily find anywhere else, and learn from the firsthand experience of our sector specialists. When? Sydney , 4 December 2007...
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    Brisbane Innovation Day

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    We had a good turnout at our first Innovation Day in Brisbane. There was some good feedback about trying to do too much and perhaps reduce the amount of content, which we'll address. Melbourne next stop. Let me know if you have any other comments. Melbourne...
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    Back from Seattle

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    I'm back from a great week in Seattle learning about the latest efforts from the ISV community. I visited the new offices in Bellevue which has to be the most impressive Microsoft office I've seen; had a coffee with Frank Arrigo , bought a new Zune (in...
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    Australian Daylight Savings Changes

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    From Nick : Australia Eastern (New South Wales, Victoria, Australia Capital Territory and Tasmania) and Central (South Australia) time zones will extend daylight saving and also harmonise start and end times commencing April 2008. From April 2008, daylight...
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    Health Care ISV Partner Briefings

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    Just a reminder about these Partner Briefings on the Health Industry for Microsoft Australia ISV's Join us for the Microsoft and Intel Healthcare Track at the Innovation Days in Sydney and Melbourne! Learn about the opportunity for partnering with Microsoft...
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    ISV Partner Technology Briefings

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    I hope the invitation for our ISV Innovation Days, will be making it's way to your inbox. Please click here to register if you are interested in the new technology about to be released: Windows Server 2008, Visual Studio 2008 and SQL Server 2008. Brisbane...
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    ISVs are from Mars, and Hosters are from Venus

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    Reading Gianpaolo's blog , I noticed they have published a white paper which covers the the sometime quirky relationships that exist between ISVs wanting to deliver their software as a service and Hosters. Here is an excerpt from the paper: The Impetus...
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    Complimentary Market Research for ISV's

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    MarketingSherpa Offer has been Extended If you are a Certified or a Gold Certified Partner with the ISV Competency, get the best marketing research available today. Receive best practices from other software marketing professionals in order to create...
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    Andy Lees Videos

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    I have just posted the third Andrew Lees video to Partner-TV Australia . Andy visited Australia last month and we interviewed him on Bondi Beach as well as filming the 2008 Launch Wave Partner Briefing at our Sydney office. Partner-TV: 60 Seconds on the...
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    Defy All Challenges

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    Hat tip to my boss, Kathryn, who sent me the link to this flash site, www.DefyAllChallenges.com where you can either enter the Dev Base or Dev Quest which contains some info about the tools... so watch the videos, make your own Machinima and vote the...
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    Messenger IM Control and Presence API Beta

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    Today Angus Logan announced the availability of Windows Live Messenger IM Control & Presence API. Get it now for your blog or website as it's a great way to connect with your customers. In a nutshell, it allows people to publish their presence and...
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    Partner to Partner Networking Nights

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    How would you like to expand your customer base by six million people? Education in Australia represents a vast and potentially lucrative industry for all Microsoft Partners. Spanning schools, universities, TAFES and various other colleges and institutions...
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    Microsoft Fastlane: Fast track your success

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    Microsoft Fastlane is a series of events designed to provide regular updates throughout the year on what Microsoft is up to and how our Partners they can best capitalise on upcoming Microsoft ventures. These complimentary, limited capacity events will...
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    Happy Birthday Blue Monster

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    Reading Steve's blog , I can't believe it's a been year since I met the Blue Monster. Steve's blog recounts the journey he took along with Hugh MacLeod . I remember thinking, "What's that all about" and being pretty excited to receive one of the limited...
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    Alpha Computer Consultants Expression Training

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    If you are interested in Microsoft Expression, Alpha Computer Consultants are one of the first training partners to deliver a course: http://www.alphacc.com.au/course_outlines/microsoft-expression-silverlight.html Microsoft Expression-Silverlight Course...
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    Win an AIMIA Award

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    Nominations for the 14th Annual AIMIA Awards, the longest running and most prestigious awards in Australia’s interactive media industry, will be closing Friday 9th November 2007! There are plenty of Awards Categories to choose from, so click here to start...
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    Office Business Applications Marketplace

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    One of our technology pushes with ISVs is to develop Office Business Applications (OBA). What started with SAP / Duet is now resonating broadly across our ISV community. The site www.OBACentral.com is a great place for additional information and receives...
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    Looking for ISV Visual Studio 2008 Partners...

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    ...for a potential case study. Please get in touch if you are an ISV (a partner who is developing using Visual Studio 2008) who: is based in Australia is using Visual Studio 2008 in an interesting or topical way has been using Visual Studio...
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