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Christian Longstaff on developers, cloud and marketing

December, 2007

Blog - About

About Christian Longstaff's Blog:

Hi, I’m Christian. I work for Microsoft Australia as the Windows Azure Partner Strategy and Marketing Manager helping partners grow their businesses with the Azure platform. I have been with the company for over 10 years in various Partner facing and technical marketing roles.

This blog covers a variety of topics but I am especially interested in Partners adopting and developing on Microsoft technology, but also any software, services and communities. I would love to hear from you if you have a great powered-by-Azure example, especially around Mobile, Social Media Apps or Websites.

To contact me, please email christian dot longstaff at microsoft dot com

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    Merry Christmas and a Happy New Year!

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    Have a great Christmas holidays and Happy New Year! I'm signing off now until the New Year... see you in 2008. Why not "Elf yourself" at http://www.elfyourself.com/ courtesty of OfficeMax Elf Yourself . Click on the image above to see me in action...
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    Innovation Day Slides Available

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    As promised, further to my Innovation Days posting the slides have been posted here .
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    SQL Server 2008 JumpStart training

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    The registration of the Partner Jumpstart event has now been opened. Jumpstart is happening one week prior to Tech Ready and is a superset of the Upgrade Your Skills course that will be rolled out to the partners. Who should attend? CPLSs that have signed...
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    My New Delicate Genius T-Shirt

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    I was privileged to receive a Delicate Genius T-shirt from the Delicate Genius himself last week. As promised Michael, here I am showing off my new wardrobe :) Thanks!
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    MarketingSherpa Offer Now Available to all Certified and Gold Certified Partners

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    This is a great resource and covers some great articles including: Special Report: Viral Marketing 2006 - Benchmark Data, Practical Tips & Biggest Change How to Use Geotargeting to Find Your Best Customers - 5 Strategies & Pitfalls to Avoid How...
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    How to become a new Microsoft Partner

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    If you are interested in becoming a new Microsoft Partner, this posting may help. If you are an Independent Software Vendor (or ISV, see below for definition) and would like to launch a new product based on Microsoft technology, the Empower program is...
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    Silverlight to power Jackass 2.5

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    Later this month, Blockbuster will premiere the first full-length feature film, Jackass 2.5 , directly to online audiences on Windows and Mac using Microsoft Silverlight . The movie will be free, for anyone in the US, 17 or older, courtesy of Blockbuster...
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    Positive changes to the Open XML standard

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    Brian Jones blogged recently about the latest round of proposed changes to the Open XML standard. If you read the status report released by TC45 you'll see that there have been some pretty significant changes proposed so far, and you'll see more are on...
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    10 Coolest Features in Windows Server 2008

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    Good article on the top 10 features in the new Windows Server... almost all of which are directly beneficial to hosters. http://www.serverwatch.com/trends/article.php/3716276 Technorati Tags: Software + Services , ServerWatch , Windows Server 2008
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    Innovate On Windows Mobile Site Launched

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    Innovate On Windows Mobile provides targeted tools, support, and training to help ISVs develop and market their mobile applications more quickly and efficiently. By enrolling, ISVs gain access to exclusive benefits, such as free test vouchers and technical...
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    Innovation Day Slides

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    Thank you for supporting our ISV Innovation Days around the country. Being new to Australia, I really enjoyed visiting the 6 cities to meet you. The slides are are available here . I have also posted mine to Slideshare . I'll also share the broad feedback...
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    ISV from Mars, Hosters from Venus: if you liked to book, you might like the movie

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    If you read Gianpaolo Carraro's " ISVs are from Mars, Hosters from Venus " whitepaper, Eugenio in his team presents " Nortwind Hosting ", a concept demo showing what an Software + Services / SaaS ISV experience could be when interacting with a hoster...
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    SharePoint the Facebook for Business?

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    I was looking up the link of Lawrence Liu's blog for a partner I met yesterday and noticed this entry about will Microsoft become the Facebook for the Enterprise? It's this article that has been making its rounds internally at Microsoft so Lawrence blogged...
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    What is RSS again?

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    Are you struggling articulating what RSS is and how to use it? Despite the several easy videos and articles on the web, I've failed in explaining what RSS is to people new to blogs. A simple search results in plenty of services who for delivering RSS...
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    Architecture Journal Reader

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    Anna blogged that the new Architecture Journal Reader has been released at the Strategic Architect Forum (SAF). Cool as I've been talking about Software + Services & WPF a lot recently and this reader delivers an visually exciting, immersive, and...
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    Happy Applications

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    Our very own RIA Evangelist, Scott Barnes , talks about some of his ideas on how UX could be different tomorrow... what if applications reacted to your emotional state and had a focus on cheering you up should you be angry? Or look to ensure you are kept...
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    Innovation Days: Brisbane and Sydney

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    We're in Sydney today for our Innovation Day at the MLC Centre, home of the NSW .NET Cluster. Perth on Wednesday; Adelaide on Friday and Canberra on Mon still to come! We've been collecting a lot of the feedback from the events on what topics you want...
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