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Christian Longstaff on developers, cloud and marketing

Blog - About

About Christian Longstaff's Blog:

Hi, I’m Christian. I work for Microsoft Australia as the Windows Azure Partner Strategy and Marketing Manager helping partners grow their businesses with the Azure platform. I have been with the company for over 10 years in various Partner facing and technical marketing roles.

This blog covers a variety of topics but I am especially interested in Partners adopting and developing on Microsoft technology, but also any software, services and communities. I would love to hear from you if you have a great powered-by-Azure example, especially around Mobile, Social Media Apps or Websites.

To contact me, please email christian dot longstaff at microsoft dot com

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    How to become a new Microsoft Partner

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    If you are interested in becoming a new Microsoft Partner, this posting may help. If you are an Independent Software Vendor (or ISV, see below for definition) and would like to launch a new product based on Microsoft technology, the Empower program is...
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    What is RSS again?

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    Are you struggling articulating what RSS is and how to use it? Despite the several easy videos and articles on the web, I've failed in explaining what RSS is to people new to blogs. A simple search results in plenty of services who for delivering RSS...
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    Empower Changes

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    If you are an Empower member (which is a great resource if you want a relationship with Microsoft and need some tools to launch a new product based on our platform) there are some changes which you need to made aware of. The good news: Empower partners...
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    Going to TechEd Australia? Look for Dave…

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    Coatsey has pulled some quick stats from the TechEd09 registration report… looks like the most popular name attending the conference this is year ‘Dave’. The most popular female name is Simone, which I reckon is a simple spelling mistake. One stat missing...
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    REMIX10 Last Chance to buy Early Bird Tickets

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    Tomorrow (Friday 14 May) is your last chance to buy early bird tickets at $195 including GST for REMIX Australia 2010. We really hope you can join us to hear more about the future of the web. There’s plenty of content on developing for Windows Phone 7...
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    APC Event Resources

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    The presentations from the Australia Partner Conference are now available for download from https://partner.microsoft.com/Australia/40043021 . The photos are also available here .
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    MSDN Australia Book Club #2: Developing Azure Applications for PHP, Ruby and Java using Eclipse

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    We hope you can join us for our second MSDN Australia Book Club. What’s the Book Club? A regular LiveMeeting community discussion on a chosen presentation or video. This time we’ll be joined by Vijay Rajagopalan to discuss Developing Windows Azure Applications...
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    Microsoft Products Roadmap

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    The slides are coming through from our Partner Conference in Denver and from our Sales & Marketing Conference. As Long Zheng says, it's been a while since I've seen one slide with all of our product roadmap. It's here! As you'll see from the comments...
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    Action Pack: Tools for Web Partners

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    If you're in the business of designing or developing Web sites or Web applications, you need the right tools to deliver the Web-based solutions your customers want. The toolkit to help you make the most of this growth opportunity has now been launched...
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    News for Action Pack Subscribers

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    From 30 November 2007 , partners either renewing or subscribing to the Action Pack will be required to take an online course from the Partner Learning Centre and pass with a score of 70% or higher, every two years . Supplemental Kit Offerings: Action...
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    Twitter! Twitter! Twitter!

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    This made me laugh as it's so true... It took me a little while to understand what Twitter was all about, and all though I'm not as mad on Twitter as @FrankArr or the other guys in his team, it's really useful for events and meeting people. Although this...
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    MSDN Australia Book Club #3: Building on the Windows 7 User Experience to Delight Your Customers

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    Join us for this MSDN Book Club to discuss “ Building on the Windows 7 User Experience to Delight Your Customers ” When? Friday 26th March 2010 @ 12-1pm Sydney time. Click here to add the event to your diary Join the meeting Chosen video to review...
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    ISV Innovation Days for 2008 launch wave products

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    ISV Innovation Days will allow you to connect with the Microsoft ISV Virtual Team (including the Partner Team - SMS&P; our Developer Platform Evangelism - DPE) and learn about the advantages and resources of becoming an early adopter for the 2008...
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    MSDN Small Business Developer Center

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    Are you a developer new to Microsoft and curious about the tools we offer to help build applications for small businesses? If you are, visit the Small Business Developer Center , an MSDN property that is focused on providing practical, actionable platform...
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    HTC HD2 coming in January

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    It is the Christmas present that is worth the wait ‘til January!  The HTC HD2 You can win 1 of 5 HTC HD2 Windows phones by visiting http://www.microsoft.com/windowsmobile/en-au/meet/HTC-HD2.mspx and telling the team in 25 words or less how the HTC...
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    Microsoft Web Experience DVD

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    As part of the new Web solutions pages up on the Partner Portal , you can request a Microsoft Web Experience Stack DVD . This is a great resource which is proving to be really popular as it allows you to really test drive our new platform, push it's limits...
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    Amnesia have Surfaced

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    I'm jealous and delighted that Amnesia took delivery of Australia’s first two Microsoft Surface tables. Hopefully they'll find their way to TechEd. Nice one guys... and by the way, where's my invite?
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    Tell Microsoft about your Product

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    Nick blogged this a while back about how ISV's could make Microsoft aware of their products. This is once of my FAQ's and there's a well defined process to follow, due to the complexity of the intellectual property laws. There isn't a simple way of making...
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    BPIO University

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    If you are in a pre-sales or sales role and are talking to technical or business decision-makers , BPIO U will arm you with information and tools you need to drive your revenue. If you are a technical expert and support Microsoft Office Systems solutions...
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    Azure in Australia

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    Our Azure Lead, Greg Willis , was busy last week with the Australian Launch Event on Tuesday 23rd here in Sydney!   Our keynote speaker, David Chappell , delivered an excellent presentation on cloud platforms in general which was very well received...
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    Daylight Savings Time of Year

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    Clocks are changing again next month. For me it's a confusing time of year as I always forget and arrive at work either really early or a tad late... The potential problems are more widespread and can have a significant impact on business performance...
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    Resources for the Office Developer

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    Thanks to Darren Strange for circulating this list: BDC High-Level Click-through demo on BDC and Excel Services Lower-Level Using the Business Data Catalog and Smart Tags with the 2007 Microsoft Office System Office Interactive Developer Map Latest MOSS...
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    VSTO Resources

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    Andrew Coates has some good resources on Visual Studio Tools for the 2007 Microsoft Office System (VSTO) Resources: bits & bytes Get Microsoft Visual Studio 2005 Tools for the 2007 Microsoft Office System Visit the Visual Studio Tools for Office Forum...
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    Harvey Norman Plan To Sell The World’s First Copy Of Windows 7

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    Gizmodo have reported that Harvey Norman will be open at midnight this evening which makes them one of the first retailers in the world to sell a copy of Windows 7. Click here to find a store near you or visit their Windows 7 promo site . You can even...
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    MSDN Australia Book Club #1: Big Algorithms Made Easy

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    Andrew Coates and Joel Pobar have organised our first MSDN Book Club! Review Joel’s TechEd presentation , download the slides and join this Book Club LiveMeeting to have your questions answered and to discuss the finer points of “Big Algorithms Made Easy...
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