You know what they say about the definition of insanity...it's doing the same thing over and over again and expecting a different result.

I guess that's why I should just rip the name off my blog altogether or broadly generalize it.

First some context...one thing you should know about Microsoft is that the company is constantly in a state of flux.  A good % of people here have the job they are in for approximately a year, then move on to another role.  Perhaps over and above that, groups reorganize roughly every year to 18 months.  So if you're trying to work with Microsoft on a business development deal or if you're working for a vendor company trying to sell something to Microsoft, you're probably just as likely to get someone learning his/her job as you are someone thinking about his/her next job.  It's funny how that works but I find it's actually effective.

In that spirit...about a month ago I was approached to take a new job on the same team to manage Microsoft's business value messaging for the web stack -- our tools, technologies, platforms, services, etc.  It's a broader role than what I have been doing as Expression business manager although I will continue to work on Expression quite a bit.  The goal is for us to better communicate the variety of web offerings we have so companies of all sizes (startups to large enterprises) can at least understand what we have & how to incrementally add to it to achieve business results (improved efficiency, more opportunities, lower total cost of ownership, better reliability, higher profit, etc.).

To give you a better idea of the problem, look up "Microsoft Web Technologies" on a search engine and see what exactly comes up.  If you're anything like me, you're probably going no further.

So I promise you simplicity...I also promise that we'll market the right parts of the web stack to the right customers.  If something doesn't make sense to a particular market segment, we're probably not going to spend a lot of time adding that tool/technology to the value proposition.  The right tool for the right customer in the right environment.  That's the philosophy. 

In the meantime, if you have any ideas of what I should name my blog, please let me know...I'd like to stop changing the name of my blog every time my responsibilities change ;-)