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  • Blog Post: It’s All About the Persona(s)

    Birm here… Has this ever happened to you? It’s happened to me. You sit down to write an application that looks great and works even better. The UI you’ve designed is a model of esthetics and efficiency. You’ve demo’d it to the developer in the next cubicle and she’s...
  • Blog Post: Doing What You Want, Not What You Have To!

    Birm here..... As I go about my daily routine, I talk a lot with people directly involved in software design and development. It’s become clear that based on their training and experience, each person has a different take on what constitutes “user experience.” And while they have an...
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