RSR published their benchmark report today on ‘Playing Well with Others: eCommerce’s Evolving Role in the Customer Experience’.
This report aims to jump-start a dialog on the role that eCommerce will play, not as an independent entity, but as a player in an integrated cross-channel strategy. What did their survey respondents identify as their biggest business challenges? And where are the most viable near-term opportunities that arise?
To download a copy of the report, visit http://www.retailsystemsresearch.com/_document/summary/636