Kraft Foods one of the world’s largest food and beverage companies with more than 270 consumer-facing Web sites around the world, wanted to standardize on a solution that would streamline the process of publishing Web content and reduce costs.
They implemented Microsoft® Office SharePoint® Server 2007 as its new strategic standard for Web content management, and is already running its largest Web sites on the new solution. Kraft is also harmonizing its e-commerce sites onto a single platform. Gevalia.com, the company’s first e-commerce site to run on Office SharePoint Server 2007 and Microsoft Commerce Server 2007, went live in July 2009 and is one of the first major Web sites to run both products under a single instance and architecture.
“The combination of Office SharePoint Server 2007 and Commerce Server 2007 gives us the technology footprint we need to expand and grow our e-commerce sites and businesses,” says Eddin Alvarado, Associate Director and lead of Global B2C eCommerce systems.
Understand how moving all of its Web sites to Office SharePoint Server 2007 by the end of 2010, gives Kraft a new global standard that will make its brand groups faster and more agile in their digital marketing efforts while reducing both IT costs and creative agency fees, read the complete case study.