How'd we know when we ship a product? Some may say, "when it's done". (This was a well-known marketing slogan from id Software, a great gamemaker)

When we ship IE 7, how other people in Microsoft will know that? News, mass internal e-mail, posters, etc. Every team have their very own innovative ways to promote their product in Microsoft. IE 7 team selected pavement chalk drawing.

IE 7 Pavement Chalk Drawing