Today’s guest blogger is CRM MVP Jerry Weinstock who is the Business Development Manager at CRM Innovation. CRM Innovation builds Email, Marketing and Event Management solutions for Microsoft Dynamics CRM.
I am looking across my office right now at a bookshelf and I see that it is time to do a refresh of our Microsoft Dynamics CRM Library. I have six CRM 4.0 books that need to be replaced by the new materials coming out from independent authors. I can tell your first hand that the information in these books has proven to be absolutely invaluable in our work with the Microsoft Dynamics CRM product. Even at $25 to $50 or so each they have given our team members an incalculable return on investment.
These books should be on your bookshelf if you are a Microsoft Dynamics Partner and there are several in the group that End Users will also find valuable. I have pre-ordered all of them and it will be the best $350 we will spend this year on professional development.
The book marketplace for CRM has really improved with each corresponding version of the CRM system itself and I think it safe to say there is a book for everyone in the CRM food chain - .net programmer to new end user.
Based on my experience with their predecessors there is no one ‘must have’ they will all bring their own unique value proposition. Just get them all!
I have listed the books in order of their availability. Ready to buy? Just Bing the titles.
Title & Cover
Microsoft Dynamics CRM 2011 Step by Step
Mike Snyder, Jim Steger
Two MVPs get together to write their 2nd book in this series
Pro Microsoft Dynamics CRM 2011 Development: Creating CRM and XRM solutions
Justin Mathena, Aaron Yetter
Two CRM consultants collaborate on their second CRM book.
Microsoft Dynamics CRM 2011 Administration Bible
Matthew Wittemann, Geoff Ables
A MVP and a tenured business consultant collaborate on CRM
Using Silverlight with CRM 2011
Colorado Technology Consultants
Another CRM/Silverlight book by an author who has several publications to his credit in this space.
Maximizing Your Sales with Microsoft Dynamics CRM 2011
(No Image Available)
Edward Kachinske, Adam Kachinske, Timothy Kachinske
More than 24 books from this team. 4.0 version under the same name
Microsoft Dynamics CRM 2011 Unleashed
Marc J. Wolenik, Damian Sinay, Rajya Vardhan Bhaiya
This team’s fourth book in their ‘Unleashed’ series.
Working with Microsoft Dynamics CRM 2011
Two MVPs get together to write their 3rd book in this series
CRM 2011 as a Rapid Development Platform
Another book in the series from this author about extending CRM way past it’s base configuration
Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours
TIDBITS on Microsoft Dynamics CRM
A tenured CRM Consultant and Business Analyst at a CRM customer. Similar to Anne’s book for CRM 4.0
Have fun learning,
PS. A dozen CRM MVPs have banded together to write an insightful book on Microsoft Dynamics CRM 2011; the expected availability is March – title to be determined. We will keep you posted.
I'm a little cautious about preordering that has the wrong product name on the cover picture (Pro Microsoft Dynamics CRM 2011 Development: Creating CRM and XRM solutions). Have you had good response from these authors in the past?
Hi John. Except for Ed's books, I have purchased from these folks before. All are legit and during the CRM 4 go-around each book had something the other books didn't have. Cheers.
So many books, so many experts just for a contact mangement program!!
Hi Alistair, you are right! That would be a lot of books for just a contact management program. Dynamics CRM is contact management and more; Sales, Service, Marketing, Business Process Automation, XRM........ There is lots to know and understand and each of the books brings with it a wealth of knowledge. Best Regards
Contact management program or Customer Relationship Management platform seems like comparing a unicycle to a automobile. Contact management is only a part of the story. Take a look here for example: channel9.msdn.com/.../CRM-2011-Solutions-Management-with-Humberto-Guadarrama
Annoyingly, the Pro Microsoft Dynamics CRM 2011 Development: Creating CRM and XRM solutions is now slated for a September release.
Hi there what would you recommend as a guide specifically for CRM Online?
KG, None are specific to CRM Online as the differences from a user training and product champion perspective are neglible. Although you do bring up an interesting point and someone should write a chapter on the subtle differences between the two. The Administrator's bible does have a few pages on developing for CRM Online.