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Microsoft recognized by Gartner as a Leader and Visionary in Sales Force Automation

Microsoft recognized by Gartner as a Leader and Visionary in Sales Force Automation

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We are pleased to see Microsoft acknowledged by Gartner as a Leader for the on-premises version of Microsoft Dynamics CRM and as a Visionary for Microsoft Dynamics CRM Online, in the latest Gartner Sales Force Automation Magic Quadrant.

This year, Gartner chose to evaluate Microsoft Dynamics CRM on-premises and online as separate products. According to Gartner, Leaders “demonstrate a market-defining vision of how technology can help the top sales executives achieve business objectives. Leaders have the ability to execute against that vision through products, services and demonstrated, solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, EMEA and the Asia/Pacific region in a wide variety of vertical industries with multiple proof points above 500 users. Leaders are often what other providers in the market measure themselves against.” In addition, Visionaries are considered “ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging/changing sales needs, and move the market ahead into areas where it hasn't yet been. They have a strong potential to influence the direction of the SFA market, but are limited in execution and/or demonstrated track record.”

We believe this is great evidence of the breadth and success of Microsoft’s CRM offerings shows that Microsoft Dynamics CRM Online continues to be at the forefront of cloud computing.

Microsoft Dynamics is committed to helping each of our customers become a Dynamic Business – active, energetic, and forward-looking; anticipating and embracing change continuously while also sustaining a competitive advantage. We see business software playing a critical role in enabling business success. Therefore, Microsoft Dynamics is a line of simple to learn and use ERP and CRM solutions that work with your existing technology and scale as you grow to give you long-term value. By using software and online services that work the way people and organizations work, businesses are better able to make informed decisions and adapt to rapid change. For example, read how Magma Design Automation reduced customer support by 50 percent, saved more than 70 percent in software-licensing costs, cut IT support by two-thirds, and expects a 50 percent boost in sales productivity from migrating to Microsoft Dynamics CRM Online.

Microsoft Dynamics helps your people be more productive and your investments in existing systems last longer, while enabling your business to derive the insights necessary to respond quickly and have a competitive edge in an ever-changing world of business.

You can read the full Gartner report here: http://www.gartner.com/technology/media-products/reprints/microsoft/vol14/article23/article23.html

About the Magic Quadrant

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Brad Wilson

General Manager
Microsoft Dynamics CRM



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