This past week I had the pleasure of joining my good friends from PowerObjects for their PowerConnect event in Minneapolis. This was a gathering of around 200 customers, prospects and employees to wallow in all things Microsoft Dynamics CRM for a day. I was amazed by the innovation I saw around the foundation we provide.
Product extensions – I also had the chance to learn about some of the solutions that PowerObjects have created to extend the core capability of Microsoft Dynamics CRM. PowerObjects have added photo, mapping, search and survey capabilities to name a few. You can see more about them in the Microsoft Dynamics marketplace. The ways our partners extend the product are countless and we are lucky to have more than 1,200 great partners around the world.
Business models – Finally I also thought the licensing model for the PowerObjects extensions was a great example of a partner thinking differently. The add-ons are available as a pack through the Microsoft Dynamics Marketplace that can be added at a very low monthly subscription rate with a very simple customer billing experience. PowerObjects also have a “service as a service” option to help ensure customers get the full value out of their system without a large upfront professional services cost. They really are thinking different.
There is no doubt that the innovation around Microsoft Dynamics CRM is prodigious. Customers and partners are inventing new ideas every day and putting the power of productivity to work to solve their business problems.
Have you done something innovative with Microsoft Dynamics CRM? If so, I would love to hear about it.
Craig Dewar – Director of CRM Product Management