The tech sections in Israeli news-papers were full of the AMAZING news that MS has shipped a product who's name sounds just like the F-word in Hebrew.

Wouldnt have minded this too much - the tech sections of Israeli newspapers are notoriously amaturish (great example is "Captain Internet" in Haaretz), but now the international news networks seemed to have picked it up. Some things are best left untouched.

Give me a F-ing break. The words don't sound anything alike. The word "Sheet" and the S-word sound closer to each other than Zune does to Zi-Yoon.