Nothing is quite so hard as shopping for Christmas.  This is the one holiday where we need to dig deep down in the annals of memory to find something thoughtful for your loved ones.  The whole matter is only complicated by shifting tastes and the need to find something new.  If only there was a way to combine a friend’s current interests with the latest gifts…enter GiftPlum. 

Meet Plum – the cheekily named AI that helps you find the best gift by combining Facebook data about your friends with a treasure trove of the buys with the most buzz online.  The mix of curated content and social data comes over quite well and really narrows down the browsing experience from millions to a manageable pinterestesque interface.  

To get started just check out their top 10 list: