Architecture + Strategy

Musings from David Chou - Architect, Microsoft

June, 2011

  • Architecture + Strategy

    Crowdsourcing Discussion at Caltech | June 11, 2011


    Crowdsourcing, as a method of leveraging the massive pool of online users as resources, has become a viable set of techniques, tools, and marketplaces for organizations and entrepreneurs to drive innovation and generate value. It is applied effectively in a variety of explicit/implicit, and systematic/opportunistic models: collective intelligence (Wikipedia, Yelp, and Twitter analytics); collaborative filtering (Amazon’s product and Netflix’s movie recommendation engines); social tagging (, StumbleUpon, and Digg); social collaboration (Amazon’s Mechanical Turk); and crowdfunding (disaster relief, political campaigns, micropatronage, startup and non-profit funding, etc.)

    An entrepreneur can utilize crowdsourcing tools for funding and monetization, task execution, and market analysis; or implement crowdsourcing as a technique for data cleansing and filtering, derived intelligence, etc. However, leveraging crowdsourcing also requires an entrepreneur to navigate a complex landscape of questions. How is it different from outsourcing? Is it truly cost-efficient? What motivates individual contributions? How to grow and sustain an active community? How to ensure quality or service level? What are the legal and political implications? Join us for a program which explores such questions, and the use of crowdsourcing to match specific needs to an available community.

    Come interact with the local community, and an esteemed group of speakers which includes Peter Coffee (VP, Head of Platform Research at, Dana Mauriello (Founder and President at ProFounder), Michael Peshkam (Founder and CEO at IamINC), Nestor Portillo (Worldwide Director, Community & Online Support at Microsoft), Arvind Puri (VP, Interactive at Green Dot), and Alon Shwartz (Co-Founder & CTO at

    June 11 9am-11am. Visit the website for more details and registration information -

  • Architecture + Strategy

    BUILD | 2011.09.13-16 | Anaheim, CA



    BUILD is the event that shows you how to take advantage of the future of Windows. Get insight on creating touch-centric user experiences, fast, fluid, and dynamic applications that leverage the power and flexibility of the core of Windows, used by more than a billion people around the world. Learn how to create powerful new apps while retaining the ability to use your existing apps. See how web-connected and web-powered apps built using HTML5 and JavaScript have full access to the power of the PC.  Explore how the full power of hardware-accelerated Internet Explorer 10 transforms your experiences with the web. See how the UI was designed to work seamlessly with a diversity of devices and form factors.  BUILD is the first place to dive deep into the future of Windows.

    If you are a contemporary developer, who thrives on the newest and coolest, who loves the freedom of the web and the power of all devices from mobile to desktop, you need to join us to help BUILD the future. Our approach means no compromises—you get to use whatever kind of device you prefer to run the apps you love.

    Register by August 1st and save $500.

    In 1995, Windows changed the PC. BUILD will show you that Windows 8 changes everything.



    © 2011 Microsoft Corporation. All Rights Reserved.






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