You may or may not have heard of Bing yet. No…it’s “not just an expensive piece of equipment that only goes ‘Bing’,” it’s Microsoft’s newest search decision engine. It does a lot things a traditional search engine does, but it also does a really good job trying to put more context around the search as well.

I recently rode my bike in the LA Acura Bike Tour was trying to remember how long a marathon was. So I type the following in IE’s search field and this is what showed up:


I’ve seen this kind of behavior in the Search toolbar from Google and Yahoo, but the fact that this showed up in the browser’s Search dropdown is slick because I don’t have to rely on another toolbar in my browser.

The press has been pretty favorable to Bing. The screen is pretty simple. It doesn’t try to be a portal like how so many search engine pages became. I you look towards the bottom of the page, you will see some of the more popular searches people have been entering into Bing.


Here’s a short video on how Bing tries to be answer to “search overload”. FWIW…You’re still going to get a level of “garbage in, garbage out,” but Bing will help you sift through it a lot easier.

So go Bing…and decide.


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