Fascinating, I would totally go see this (from NewYorkish)
“How do you get people in a small Southern city interested in the performing arts? You do what a ballet company in Roanoke, Virginia did and develop NASCAR ballet, a show where "modern dancers (who represent cars) circle a forty foot horseshoe track that banks around the corner complete with break away railings." And how do you fund such an unusual project? You follow NASCAR's lead, of course: "As the dancers gracefully careen around the track, collide and are rebuilt, logos of sponsoring companies are displayed prominently all over their bodies."“I brought this up during my TechEd Dallas talk, but Nascar and technical product demos have a lot in common. You don't go to high speed performance, you go to see the crashes.