Woohooo, the Made In Express contest officially launched today!

First some background, one of the things we wanted to do was create a different kind of contest. While we don't have American Idol money and since we can't get Bill Gates to hire an Apprentice, we still wanted to make a different kind of contest.

Entering is as easy as submitting an idea
The typical developer contest involves a participant developing an application from scratch to enter. In the Made In Express contest, all you need to do to enter is submit your idea.

Getting to know the finalists and their work
Out of all the ideas, we'll pick 12 finalists and each one will have a dedicated blog for their project. That way, you get to hear and follow along similar to
Project Aardvark.

Make the prize worth it
The Grand Prize is $10,000 cold hard cash, and if you're one of the 12 finalists, you (obviously) have a 1-in-12 chance of winning the grand prize. There's also a first prize award for $1,000, and even a $1,000 Community Award.

Both you and well-known judges pick the winner
For ther grand prize and first prize, Robert Scoble, Phil Torone, and a mystery judge will pick the winners. In addition, we'll have American Idol-esque voting for the community award where *you* get to pick the best project.

More information

Big thanks to Mark Jewett for making this happen:)