Well this is a topic very close to my heart.
Having spent a significant part of my life last year (<grin>) helping a very large customer in the UK deploy SharePoint, I understand how important it is for a product like SharePoint to reflect an organisations brand. In fact it can be the balance on one of those “go – no go” decisions. At the same time, I found out the hard way that we (Microsoft) didn’t do a particularly good job of helping people understand the complexities associated with branding SharePoint, particularly the portal side of things. The following documents are an attempt to make up for that. I’m sorry we couldn’t get them out earlier.
Office Developer Center: Branding a SharePoint Portal Server 2003 Site: Part 1, Understanding the Use of a Corporate Brand
Office Developer Center: Branding a SharePoint Portal Server 2003 Site: Part 2, How to Apply Your Own Corporate Brand
Anyway, I do hope hope people find them useful and I’m really hoping to keep them “Alive” via discussion here on my blog. I encourage your feedback, good and bad, drop me a line.