Making decisions that drive action without objective data to back it up makes no business sense at all, but it happens all the time. Much guess-work happens, so huge risks and costs follow. People get frustrated with activity that doesn't deliver value.
Some examples of not really managing your business:
Here you will read about a model that combines Business Intelligence and Statistical Process Control practices to enable a solution for driving the execution of your business services' plans. This does not substitue for appropriate strategy & planning, but makes them actionable with no waste of resources.