Making decisions that drive action without objective data to back it up makes no business sense at all, but it happens all the time. Much guess-work goes on, so huge risks and costs follow. And employees get frustrated with activity that doesn't deliver the expected value.
Some examples of not really managing your business:
Here you will read about a model that combines Business Intelligence and Statistical Process Control practices to manage the execution of your business services' plans. This does not substitute for appropriate strategy & planning, but makes them actionable with no waste of resources.