In my current role, I'm the Microsoft business owner for the .NET Connected logo program:

Microsoft .NET Connected

Because a significant portion of my job involved providing training and information about Windows Server 2003 to ISVs, I also spend time thinking about the Certified for Windows Server 2003 program:

Certified for Microsoft Windows Server 2003

I meet regularly with the folks who own the Certified Partner program:Microsoft Certified PartnerMicrosoft Certified Partner - Gold



And there are a whole bunch of other Microsoft logo programs for ISVs, including my personal favorite graphic, which I think I'd build a product for just because it would be so cool to use the logo:

Uses Microsoft Agent Technology



My question is this: do they help?  Do ISVs currently find value in being able to affiliate their products with Microsoft and with specific Microsoft technologies?  Does it give you credibility with your customers? And if you don't think they currently help, is that because logo programs in general just don't work for you, or because we need to do more to drive customer demand around the specific logo or logos in which you're interested?