Now that Windows Azure and SQL Azure have launched, one of the questions that crops up when I meet with partners is “Who else is using Azure?”. The answer is “Lots” and now that we have commercially launched Azure, more Azure offerings are being launched.

One of them has been developed by Factonomy, and when I was in Edinburgh at the Microsoft offices last week, hosting an Azure briefing, I had the chance to talk to Graeme Bryce on video. I asked him about the framework they have built on the Azure platform, which is being used by MoneyDashboard.com, and find out what first attracted their company to the Azure platform, what design choices they made around Windows Azure and SQL Azure storage, and what approaches they have taken to handling upgrades and maintenance.

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