Our team do all our work with partners who are the early movers, those who see the cloud, and in particular, Windows Azure, as a great opportunity to reduce costs, create new ideas or take existing products to new levels of functionality. As part of that work, we often help them build a “proof of concept” to help them validate their ideas and make key design decisions.

Here is a great example of this from a recent engagement with Singularity, in which they talk about what they are building, why, and how we worked with them. You can read the full press release here.