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If you are a student in the US, you have the ability to get access to the Windows 8 store for no cost through DreamSpark.  You will need an email account that has the EDU extension. Once you have access to the Windows 8 Store then you can upload your app to the windows 8 store, but it can be confusing...

If you are trying to register for the store, there is the $49 thing (if you are in the US), but it says that you need a registration code, well like any large organization names get changed.  In the field the token is given to a developer to be able to get registered for building Windows 8 apps...