A quick (12 minute) presentation by Andy Milligan, from the recent UK Tech Days event, on the experiences of AllMyPlans.com replatforming their proposition on to Windows Azure and SQL Azure. At the end of the day, it is about the mature capabilities without significant operations or CapEx on servers or a big infrastructure development effort but there are choices to be made and there are rough edges and glaring gaps.
http://uktechdays.cloudapp.net/techdays-live/you-are-not-alone-or-a-look-at-early-successes-with-the-windows-azure-platform-andy-milligan.aspx