Retailers are working hard to pare down their investment priorities. The mantra for retailers will be "business value". Because most are expecting basically flat holiday growth at best, organizations are looking for ways to have top-line impact without negative bottom-line consequences. eCommerce will likely be a bright spot for retailers in a tough holiday season. As eCommerce will deliver some revenue growth for many retailers this holiday season, it will also be an area that will get some investment (or will get to stay on its original budget...).
While there are different paths to business value for eCommerce investments here are a few basic tenets to consider: