A wonderful summary of a new world in digital marketing. This comes from:
“DigiMarketing: The Essential Guide to New Media & Digital Marketing”
From Traditional Marketing
To DigiMarketing
Consumers as Viewers
Consumers as Participants
Impressions/Frequency
Involvement/Interaction
Broadcast Media
Addressable Channels
Schedule-driven
Time Shifted – Anytime
Marketer-Led
Consumer-Initiated
Push Marketing
Opt-In and Share Marketing
Traditional Media Planning
New media Planning
Managed PR
Digital Influence
Integrated Marketing
Unified Marketing
Sometimes Data-enabled
Always Data-enabled
Post-campaign Tracking
Real-Time Measurement
Partial ROI
Optimization