Retailers are increasingly seeking out innovation in customer experience.  In an era where consumer discretionary spending is challenged, retailers are looking for differentiation that not only demonstrates the value of their brand but most importantly impacts average basket sizes.  There are two key areas where technology providers can deliver great impact to customer experience:

1. Consumer Mobility

Connecting with consumers on their own devices is the hottest focus in consumer experience.  Across the industry our customers are actively engaged in various stages of planning and execution on consumer mobile engagement pilots.

2. Immersive Experiences

Increased customer expectations of brand interactions have challenged retailers to deliver “iPhone-like” experiences on the Web and in the store.  Retailers are seeking ways to meet customer expectations for rich applications that provide both form and function.