As a companion to my previous post, here is a recording of my session at TechEd in Amsterdam about building-out rich integrated solutions using BCS in Office 365. (If you have any issues viewing, you can access the video directly from here.) As a backdrop for the discussion I use an all-up, end-to-end scenario that encompasses no-code solutions, Excel 2010 add-in integration, a Windows Azure Web service, a SQL Azure database and a custom Windows Phone 7 application. A discussion of the architecture and how to wire this all up is included in the session.