Yesterday, the final Windows Phone 7 developer tools were released.clip_image002The other big announcement is the launch of Microsoft’s comprehensive and ground-breaking in-application ad solution for Windows Phone 7.  The solution combines the power of Microsoft’s adCenter, pubCenter and adExpert platforms with two new exciting products: the Mobile Advertising SDK for Windows Phone 7 and the Microsoft Advertising Exchange for Mobile. It is for US only for now.

The key messages for developers are summarized here:

· Make More Money

With the industry’s first real-time bidded Mobile Ad Exchange – leverage superior ad targeting, multiple purchase models and leading resellers including Microsoft’s sales force and large-scale adCenter marketplace

· Quick and Hassle Free

Microsoft’s simple Ad Control, self-serve developer sign-up, reporting and automated payout ensures a seamless ad monetization experience for developers

· See What’s Working

Actionable reporting that helps developers optimize for best user experience and advertising yield

Here are the next steps and helpful links:

· Read blog posts on Microsoft Mobile Advertising and Windows Phone Developer of this launch announcement.

· Developers/publishers can get more information and download the Microsoft Advertising SDK for Windows Phone 7 at http://advertising.microsoft.com/mobile-apps .

· FAQs are also linked on http://advertising.microsoft.com/WWDocs/User/en-us/ForPublishers/Ads-in-Windows-Phone-7-Apps-FAQs.pdf .