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One of the things when setting up an demo environment (a fresh install) is to integrate the Northwind sample database on the demo environment. I normally just use a SQL Server Express for demos and I take Northwind to have data to play with, what else. I know there is some discussion around Northwind, but I for myself know that anyone in the audience knows Northwind, so no need to explain 15 valueable minutes on a more complex Schema.
So a blank SQL Server Express install on my machine is taking me to the following steps:
That's it. Northwind is now installed on SQL Server Express.