Kevin Machayya is a 15-year veteran of Microsoft and Great Plains Software. He has held various roles in technical support, customer service, and sales operations. For the last 11 years, Kevin has focused on the Microsoft Dynamics partner channel through partner account management, readiness, marketing, resourcing/staffing and development programs.
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Building relationships with your potential and existing customers can be a challenge. Customers expect timely and relevant information from you when you send out communications.
Nurture Marketing is a philosophy, as well as a series of tactics, that put and keep you in front of your prospects and top-of mind when they are ready to make their purchase decision.
This guide explains the benefits of Nurture Marketing and gives partners a step by step approach to execution of a Nurture Marketing Plan.