Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
With the evolution of the Microsoft Partner Program to the new Microsoft Partner Network (MPN), our partner portal and partner tools are starting to reflect the new MPN brand. The transition to MPN welcomes exciting improvements directly related to your training experience—specifically, a new Partner Learning Center (PLC). The Partner Learning Center provides you with a vast portfolio of training offerings that focus on the latest innovations and strategies - all designed to enhance your team's skills.
Based on your direct feedback, the Partner Learning Center is now better than ever:
Remember, PartnerSource and the Microsoft Learning Plan Tool are still your go-to resource for readiness opportunities, and will help facilitate the new PLC experience for you. For more information, click here.
The Microsoft Dynamics ISV Playbook is intended as a resource for you to use as you explore becoming an independent software vendor (ISV) for Microsoft Dynamics. It is also intended as a roadmap for new ISVs as you begin your partnership with Microsoft Dynamics to help you understand the decision points you will encounter as you build your solution, certify it and market it throughout the Microsoft ecosystem. Lastly this document can be used as a resource if you are already a Microsoft Dynamics partner and are considering creating functionality to address vertical market needs.
How This Guide is Organized
The structure of the Microsoft Dynamics ISV Playbook follows our taxonomy for ISVs in that as a new Microsoft Dynamics ISV or existing partner considering developing functionality on a Microsoft Dynamics platform you need to Learn, Build, Test and Market your solution. Each section provides you with comprehensive sources that will help you along each stage as you develop your relationship with Microsoft.
How You Should Use this Guide
We hope you find this guide helpful as you begin your relationship as an ISV with Microsoft Dynamics. This document is intended as a companion to the Microsoft Dynamics Partner Playbook which all ISVs should familiarize themselves with and is referred to extensively throughout this playbook.
The ISV Playbook covers many facets of your interactions with Microsoft and the Microsoft Dynamics product line. Your engagement model, the application platform(s) you choose as well as the development model you select will influence which content in this document is most relevant to your organization. Where we best can, we’ve provided helpful delineation of the content for Reselling ISVs and Influencing ISVs.
For example, some partners may elect to resell the Microsoft Dynamics application along with their specific solution functionality that they have added using the Microsoft Dynamics toolset, extending the core functionality natively. For this ISV model, you should look for sections that are labeled as applicable to RESELLING ISVs. Likewise some ISV organizations may not be selling Microsoft Dynamics directly but instead provide your solution as a companion product that integrates. These ISVs would look for content specifically for NON RESELLING ISVs.
Microsoft Dynamics now offers marketing services to help you execute your Dynamics campaigns with greater results. The new MSB (Marketing Service Bureau) on Ready-to-Go Marketing Services site can help you identify sales opportunities, grow your customer base, and build new revenue streams. This suite of marketing and lead-generation service providers is available exclusively to Microsoft partners at cost-effective and competitive rates.
MSB on Ready-to-Go Marketing Services include offerings like:
And, we'll give you a boost for your business…100% CDF reimbursement!Take the next step to increasing your marketing impact today and receive a 100% CDF reimbursement on any MSB on Ready-to-Go Marketing Services purchases. CDF program terms and conditions apply, including the time requirements of CDF spending, so get started today!
Earn up to 20% in rebates on your new Open Value and Online Services sales. A partner can earn 6% on Microsoft Dynamics CRM sales.
The VAR Rebate Program is Back
The Open Value and Online Services rebate program delivers great value for you to grow your business with Microsoft. This program pays on most products sold through the Microsoft Open Value, Open Value Subscription, and Online Services programs. With this offer, each partner can earn up to 20% of Microsoft Estimated Retail Price ("ERP") in rebates from Microsoft for qualifying purchases.
This Offer is Time-Limited and Exclusive
The rebates are exclusive to U.S. Value Added Resellers ("VAR") that purchase Open Value and Online Services through Microsoft Authorized Distribution Partners. To find a Microsoft Authorized Distributor, visit here.
Now through January 1, 2010, VARs can earn up to 20% in rebates on new Open Value and Online Services purchases. Simply sign up for this promotion, purchase a qualifying agreement(s) and start earning your rebate dollars. For details and restrictions, see the Terms and Conditions.
Sign Up to Receive Your Rebate
Carefully review the complete program terms and conditions, and sign up for the rebate program before or after placing an order from the Open Value 2.0 Price List. You will need a Windows Live ID (Microsoft Passport) to access the site. Provide your reseller name/address and select the email permission information check box. Microsoft will send you a confirmation email within 24 hours.
Click here to sign up now.
(By signing up, I agree to the Official Terms and Conditions of this program as well as receiving communications, which include emails as well as postal mail from Microsoft.)
Directions 2009 celebrates its 5th annual conference, as a channel driven event focused 100% on partners and Microsoft Dynamics NAV. The content is created as a result of partner feedback to enable the channel to drive sales, enhance their product knowledge and skills, explore the latest ISV solutions, learn and apply "Best Business Practices", as well as interact with peers to compare notes and learn what is working for others.
Partners are all operating under the current cloud of a challenged economy and are carefully evaluating each business investment they make. It is with this in mind that this year’s Directions is focused on strategic content that will make your investment and participation in Directions a wise and profitable choice.
The theme of "Fueling Success" and the enriched strategic content they are creating will provide ideas, knowledge, and tangible tools that will make this event one of the best conferences you could attend. Your participation in Directions 2009 will enable you to learn from the best and brightest in the industry and energize your thinking to achieve a more successful business.
Take some time to review the agenda & sessions, and take advantage of the early bird conference fee by registering before Sept 1, 2009.
Thanks to all those partners who attended our recent Worldwide Partner Conference in New Orleans, if that event is any indication of things to come, 2010 promises to be a very exciting year for all of us.We had an outstanding program for our partners this year. The Value Keynotes for Dynamics were very well attended and received. We had somewhere in the neighborhood of 2,000 attendees across the two sessions. Doug Kennedy presented the FY10+ Microsoft Dynamics Partner Strategy. And Kirill Tatarinov presented a competitive framework for how we will compete with the Bandits, the Zombies, and the Dark Force.
We had 17 dedicated Microsoft Dynamics breakout sessions played to mostly packed rooms. All the sessions focused on effective sales and marketing, as well as specific business strategies and market insights related to Microsoft Dynamics ERP and CRM solutions. More than 25 Dynamics partners were presenting with us on stage! Judging by the feedback we received, partners found these sessions to be highly informative, relevant, and useful. If you missed any, or weren't able to attend the conference, check out the presentations here.
Please let us know if you have any questions or feedback to any of the sessions. We would be happy to hear from you. Give us your feedback.
US Partner Training is excited to announce the general availability of both Online Partner Academies and Classroom Partner Academies through our Fargo Center of Excellence! Courses are now available through December for registration on the Partner Learning Center.
Our Online Partner Academies combine the convenience and cost savings of not having to travel or be out of the office for long periods of time while receiving the in-depth technical training they need to prepare for customer scenarios and exam preparation. Online partner academies also provide student and instructor interaction to be able to ask questions and have dialog about key areas of the product.
The Fargo Center of Excellence for Classroom Training will allow us to continue to bring the best in class trainers to help your learn and understand the product in a hands-on environment both from certification preparation aspect as well as the trainer’s real world experience. In addition, our Technical Support organization will visit for Q&A’s based on key areas of the product that you may be interested in. This will also allow us to provide students with the complete Microsoft Experience as we roll out the red carpet for them in Fargo as our guest.
Click on the links below to learn more. (Hint: Bookmark this link to always have the schedule at your fingertips.)
Partner Academy Link
To view other available Microsoft Dynamics partner training, please visit the Partner Learning Center. Don’t forget about the Learning Plan Tool where you can customize your own learning plan with available training.
Direct your customers and prospects to experience Microsoft Dynamics CRM in a virtual environment.
Microsoft Dynamics CRM has transformed the way many companies secure and retain their most valuable asset - loyal, satisfied customers. Learn how Microsoft Dynamic CRM's innovative functionality in Sales Force Automation and Customer Service make it an effective way to stay in touch with customers and drive business goals by experiencing the product in a virtual environment called a test drive.
The Microsoft Dynamics CRM Test Drive is enabled for the following functionality:
Make plans to attend the Microsoft Dynamics GP Technical Conference, November 9 - 11, 2009. This conference will provide learning opportunities for the developer and highly technical community.
All events will be held on the Microsoft Fargo Campus, in the Commons Building in the Dakota multi-purpose rooms unless otherwise noted.
This event is focused on the product, development tools, best practices and other technical subject matter for Microsoft Dynamics GP. Partners are advised to send developers, implementers, and other technical resources. Specific conference objectives include:
Register early and save! If you register before Friday, September 18, at 11:59pm PT, you'll be able to attend the event at the discounted rate of $495. Registrations received on Saturday, September 19, until the start of the event will be charged at the full conference fee of $595.
The Microsoft Learning Plan Tool is a FREE tool that dynamically builds prescriptive learning plans of recommended training broken out by Specialization, Product, Role or Exam. Partners should use this tool when preparing for an exam to gain a Competency or Specialization, ramping new employees, reviewing launch product information, deepening technical skills, needing new sales strategies, or learning new ways to market to your customers. Based upon your feedback, we have made enhancements to the learning plan tool, which include:
The ongoing benefits of using the learning plan tool are:
Start using the Learning Plan Tool today!