Recently, I used the "Events" application feature within LinkedIn to promote some of our Microsoft partner readiness activities. Lately, I've seen an uptick in the use of this feature. I'm wondering if any one else has noticed this or has leveraged this technology.
With LinkedIn Events you can gain insight into events that your connections are managing and attending, plus schedule your own activities. In fact, I found out about a LinkedIn training session through this feature that was attended by close to 100 individuals mostly from my network of Connections. As more individuals registered for this specific event, more awareness was generated through the expanded connections. Partners may find this an additional option for lead generation activities.
If you wish to connect on LinkedIn, you can view my profile here.