After talking to our partners, we learned that many found it tough to build and sustain strong channel partnerships within the US and internationally. To help solve this, we created the Microsoft Channel Development Toolkit.

The toolkit gives you guidance and resources to help you create a strong partner network. On the site, you’ll find support on every aspect of channel development, broken down into three key areas:

Prepare

Use our guidelines and templates to organize your legal documents, establish a global pricing strategy and select the right markets to enter.

Recruit Partners

Access a customizable recruitment kit and get guidance on creating a profile of your ideal partner, and prospecting and qualifying suitable candidates.

Support your Partners

Find best practices on how to keep partners up-to-date with your solutions, support partner marketing and sales strategies, avoid partner conflicts, and negotiate cross-border sales and margin splits.

As you move through the process, you can mark each individual step as complete using the checklist, making it easy to track your progress. You can also view best practices webinars focused on each step of the channel development process.

Visit the Channel Development Toolkit.

--Kevin