Last week, we took the wraps off of a new multi-million dollar Microsoft Dynamics CRM Online advertising campaign. The theme of the campaign centers on "Don't Get Forced. Get What Fits." and targets Salesforce.com.
Jamie Tozzi, General Manager, US Microsoft Dynamics CRM, shares this information regarding the campaign...
This week is a big week in the Microsoft Dynamics CRM Business! Capitalizing on the strong momentum of the Microsoft Dynamics CRM 2011 Beta release this quarter, we’ve just launched a multi-million dollar advertising campaign in the US to tell our story.
As our partners, we invite you to join us in showing customers that Microsoft not only has a cloud CRM solution, but one that every customer should consider despite the noise our competitors may make in the marketplace.
The campaign will run through January 2011 with goals of increasing interest in Microsoft Dynamics CRM Online and competing directly with Salesforce.com’s positioning and perception. The media plan will:
This will also be the campaign providing air cover throughout the Microsoft Dynamics CRM 2011 General Availability launch period in 2011 and will deliver more than 300 million impressions through advertising, PR and events.
Thank you for your continuing support of Microsoft Dynamics CRM. It’s time to set the record straight and tell our story now. Let’s go help our customers make the right decision and choose Microsoft Dynamics CRM!
This is an excellent campaign targeting SalesForce! Can't wait to see the results. I am espcially excited that the new Don't Get Forced website includes content from our CRM bloggers at www.crmsoftwareblog.com Shows that Microsoft values the quality content written by partner experts.