Microsoft Dynamics Partner Community Blog

Microsoft Dynamics Partner Events, Information and Tips

May, 2011

  • Microsoft Dynamics Partner Community Blog

    Updated Statement of Direction for Microsoft Dynamics CRM


    We've recently posted the May 2011 edition of the Microsoft Dynamics CRM Statement of Direction on CustomerSource.

    Microsoft has delivered significant innovation and value in customer relationship management (CRM) software with the recent release of Microsoft Dynamics CRM 2011, a flexible CRM solution that provides the power of productivity through familiar, intelligent, and connected experiences for organizations of all sizes worldwide. This Statement of Direction (SoD) outlines the future direction of Microsoft Dynamics CRM over the short and longer term.

    Mike Snyder, Microsoft Dynamics CRM MVP, from Sonoma Partners has provided a great overview of the SoD on his company's blog.


  • Microsoft Dynamics Partner Community Blog

    How Microsoft Partner,, Uses Microsoft Dynamics ERP Offers to Increase Sales


    Continuing our feature articles highlighting various Microsoft Dynamics partners demonstrating success by incorporating Microsoft Dynamics ERP offers into their marketing and sales efforts, today’s post focuses on a Microsoft partner based in New York City, NY.

    Microsoft partner,, has leveraged Microsoft Dynamics ERP promotions to reinvigorate their prospects’ interest in making a purchasing decision. They also have implemented Microsoft Dynamics CRM internally to manage their marketing lists and campaigns.

    As Derek Nachimow, Marketing Manager, explains:

    "We have found Microsoft’s ERP promotions to be a great tool for reigniting – and eventually winning – deals that had stalled for one reason or another. Not only does a promotion give the prospect a greater incentive to act, it also gives us, the partner, a reason to get in touch with that prospect again; it’s an excellent tool for opening up a dialogue that had gone stale.

    And we ultimately owe the success we’ve had with Microsoft’s ERP promotions to Microsoft CRM and how we leverage it internally. By utilizing Marketing Lists – and now, Dynamic Marketing Lists in CRM 2011 – we maintain a dynamic list of our "stalled prospects" based on our own internal definition. This allows us to easily create a marketing campaign and communicate with our stalled prospects via email and then phone, whenever a new promotion is announced. Based on our own internal testing, we have found this to be most effective when we re-initiate contact with an email that directs that prospect to a landing page, specific to the promotion, on our own site." is a Microsoft Gold ERP competency partner located in New York. They have been selling and implementing Microsoft Dynamics solutions since 2001.

    Learn More about Offers

    There a variety of promotions and offers available for a limited time between now and June 2011 for United States based existing customers and prospective customers. Visit PartnerSource to access the FY11 Offer Summary Sheets for complete details.

    For more information regarding the Microsoft Dynamics ERP Buy 1, Get 3 Offer navigate to the offer homepage on


  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics May 2011 News & Highlights


    Wondering what the hot topics are for the month of May? Worried you have to sift through volumes of articles on various websites? Don’t worry. We have answers. Take a time out and watch our Microsoft Dynamics May 2011 PartnerSource North America Highlights video. You’ll receive a quick update in 4 minutes!


  • Microsoft Dynamics Partner Community Blog

    Your Guide to Microsoft Dynamics Content & Sessions at WPC 2011 - Register Today!


    If you are still contemplating your attendance at Microsoft Worldwide Partner Conference in Los Angeles, CA July 11-14, check out these great highlights below courtesy of our Microsoft Dynamics Event Team and get registered today! If you have already registered for the conference, thank you! We hope you enjoy the experience as well as the networking with your fellow Microsoft partners, ISV’s, and key Microsoft executives and team members.

    Additionally, for United States based partners take some time to review US specific activities happening at WPC.

    Attend WPC this year to EDUCATE yourself and get EXCITED about the business opportunities that are present through ERP and CRM. As there are many activities occurring through this four-day event that will ENERGIZE you and the rest of the Dynamics community, we want to provide you with details on Microsoft Dynamics specifics to help you navigate WPC.

    • Be sure to visit the main WPC event site for information on the event agenda, WPC awards program, and more.
    • Use Session Scheduler. Once you register, you may build your own agenda with the sessions that are most relevant to you. Check out the Session Scheduler, sort by Microsoft Dynamics and plan your schedule now! Note: you need to be logged in with your Live ID to access and this is not a placeholder for sessions where attendance is first-come, first-serve.
    • Utilize your Microsoft Dynamics pocket guide which will be available during the event. It contains details and specific information for Microsoft Dynamics partners making it easy to navigate WPC. Although a printed Microsoft Dynamics pocket guide will be available onsite, you can visit PartnerSource the first week of July and download prior to arriving at WPC.
    • Utilize WPC Connect – one of the biggest benefits of attending WPC is the networking opportunity it provides, so be sure to take advantage of WPC Connect and the WPC Connect Wall to network with Microsoft’s worldwide partners.

    We have an outstanding program waiting for you!

    Three keynote presentations:

    1. Vision Keynote: This is the first time that Microsoft Dynamics will be represented on-stage during a vision keynote. Don’t miss Corporate Vice President Kirill Tatarinov speak on Tuesday, July 12.
    2. Two Value Keynotes, presented by Microsoft Dynamics Vice President Doug Kennedy on Monday, July 11 and Microsoft Dynamics Vice President Michael Park on Tuesday, July 12 they will speak on Microsoft’s Vision: Technology + Business and Opportunities Today. Both are a must see!

    Microsoft Dynamics Breakout Sessions

    With over 20 sessions in the Microsoft Dynamics track at WPC you can learn from Microsoft executives, external experts and other partners how to improve your business results. If you want to learn about Microsoft Dynamics’ FY12 product launches and go-to-market initiatives, if you want to understand how top partners succeed and if you want to hear how, for example, verticalization and cloud can accelerate your growth, then don’t miss these sessions! More details about the Microsoft Dynamics Sessions can be found in the session catalog.

    Plan to arrive early, sessions will fill up fast!

    WPC 2011 Solution Innovation Center (Expo Hall)-Sponsor and Exhibitor opportunities are still available but going quickly!

    The 2011 Microsoft Worldwide Partner Conference launches the new Solution Innovation Center for the 2011 event. Join more than 200 partners from around the world, the Solution Innovation Center (located in the Los Angeles Convention Center South Hall), will be the center of this year’s event where the newest technologies, solutions, products and services will be showcased.

    With an estimated 10,000 worldwide partners joining us this year, plus Microsoft executives, press and analysts sponsoring or exhibiting in the Solution Innovation Center provides an excellent opportunity to achieve your sales and marketing objectives; increase awareness of your company, products and services; and help build new partnerships on a global scale.

    For more information on sponsor or exhibitor opportunities, please contact Marci Eversole, or (206) 935-6135.

    Be sure to visit the Microsoft Dynamics booth within the Solution Innovation Center where we will have demo stations & a theater consisting of Dynamics focused presentations that you will not want to miss!

    Microsoft Dynamics Lounge connects you with other partners and Microsoft employees in an unstructured environment. Come by the lounge located in the West Hall of the Los Angeles Convention Center (near the meal hall) and take advantage of the wireless network, recharge your batteries and your phone.

    WPC 2011 Awards

    The 2011 Microsoft Worldwide Partner Conference (WPC) Award submissions (over 3,000!) are being judged now, award winners will be publicly announced in June. Thank you all for submitting your innovative solutions and services for a Microsoft WPC 2011 Award.

    Don’t forget to REGISTER NOW for WPC 2011. Questions? Contact the Microsoft Dynamics Event Team. We look forward to seeing you at WPC!


  • Microsoft Dynamics Partner Community Blog

    Searching for Partner Solutions? New Option for Viewing The List from The Partner Channel


    Jenny Davis and her team from The Partner Channel passes along this great information.

    You now have a cool, new option for viewing The List from The Partner Channel! Click here to "page" through the Spring 2011 version of The List.

    Looking for a particular company or keyword? Enter that into the Search bar and you'll see each page where that word appears. You also have the ability to click on links, which makes your solution research even easier!

    Do you like what you see? Contact to share your feedback.

    Click here to learn more about The List from The Partner Channel.


  • Microsoft Dynamics Partner Community Blog

    Launch of New Microsoft Dynamics CRM Cost Comparison Tool


    The Microsoft Dynamics partner team has recently launched a new cost comparison tool that should be a great asset to your sales efforts.

    Microsoft has released the Microsoft Dynamics CRM Online Cost Comparison Tool which provides a customized estimate of potential cost savings customers can achieve by purchasing Microsoft Dynamics CRM Online in the United States. Upon completion of the Cost Comparison Calculator profile analysis, a report will provide estimated costs savings relative to competitive offerings. The tool can either be used by customer directly or as a sales aid when engaging new prospects.

    When your customers want CRM in the cloud that is flexible, scalable, and easy to use, and that delivers outstanding value and business insights, there’s no comparison to Microsoft Dynamics CRM Online.

    Use the tool today to help increase your competitive advantage with Microsoft Dynamics CRM!



  • Microsoft Dynamics Partner Community Blog

    New Microsoft Dynamics AX 2012 Technical and non-Technical Learning Plans Now Available


    The momentum for Microsoft Dynamics AX 2012 continues to build. Over the next next several months a variety of resources will roll out as we head toward August 2011. Keep in touch with the latest insights by following the Inside Microsoft Dynamics AX blog.

    We are pleased to announce the availability of new role-based learning plans for Microsoft Dynamics AX 2012. The role tailored learning plans are designed to provide readiness guidance to partners on how to prepare according to their role in the sale and implementation of a Microsoft Dynamics AX 2012 solution.

    The learning plans are grouped according to expertise levels and by role:

    Non-Technical Roles

    • Leader
    • Marketing Specialist
    • Sales Specialist
    • Presales Specialist
    • Project Manager

    Technical Roles

    • Consultant
      • Application
      • Technology
    • Application Developer
    • Solution Architect

    Access the Microsoft Dynamics AX 2012 role-tailored learning plans on PartnerSource. Also, we are pleased to offer a web seminar series highlighting the new features in Microsoft Dynamics AX 2012.

    Make sure to visit the Microsoft Dynamics AX 2012 partner launch portal for ongoing updates and resources.


  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics Marketing Professional Community Call - May 12: Marketing Services Bureau Virtual Launch


    Challenged in your search for marketing resources to assist your organization throughout the marketing and sales cycle? We will soon be launching this new site within PartnerSource to hopefully reduce the amount of time spent searching while also providing you with access to great services.

    Join us in the launch of the new Marketing Services Bureau on PartnerSource. Meet the vendors, see the wide variety of offerings and varying price points for numerous marketing functions. New this year, you will also find added value in the site as it will add marketing expertise, showcase tips and tricks, top mistakes, and details about consultative opportunities with the marketing vendors. This is a must attend session for any partner!

    To increase the probability of achieving your marketing objectives using touted Microsoft Dynamics vendors, best practices, and strategies, make time to attend this session.

    Thursday, May 12 at 11:00am Pacific.

    Visit the Partner Learning Center to register or learn more.


  • Microsoft Dynamics Partner Community Blog

    How Microsoft Partner, InterDyn Socius, Uses Microsoft Dynamics ERP Offers to Increase Sales


    Last month I kicked off a project to highlight various marketing and sales efforts partners are making to drive more business throughout the remainder of FY11 by leveraging current Microsoft Dynamics ERP offers. Today’s blog post is the latest partner feature.

    Microsoft partner, InterDyn Socius, has established a strong social media and blogging presence, and enhances their marketing through both nurture marketing and referrals.

    As Julie Stankey, Marketing Communications Specialist, explains:

    "Since 2009, InterDyn Socius has been integrating social media into our marketing and sales strategies in order to garner recognition as a thought-leader in the industry, generate leads, and strengthen relationships with prospects throughout the sales process. We are active on Twitter, Facebook [profile, fan page] , and LinkedIn, contribute to four collaborative blogs, submit articles to the Software Think Tank website, blog on behalf of the Advanced Distribution Partners, and maintain our own blog.

    We have integrated our online efforts with our more traditional outbound marketing tactics to demonstrate to prospects that we are a trusted advisor and can be their "go-to" partner not only through the implementation process, but throughout the entire relationship.

    In mid-2009, Socius received a CRM lead from a vendor that was not Microsoft. We soon learned that the company was actively using Microsoft Dynamics GP, but were aligned with a different partner. After a few months of working the lead, the opportunity went cold. However, because such a strong relationship that had been forged between Socius and this prospect through nurture marketing, social media, and one-on-one interaction, as soon as the prospect had a pressing need, they contacted Socius. In early 2011, this company reached out to Socius and engaged us to complete a move of their Microsoft Dynamics GP server. A week before they had even changed VARs and signed the Engagement Letter to begin their own project with Socius, this company had already referred another new lead to Socius. On March 14, 2011, this new prospect contacted Socius in search of an ERP solution. They had been using an industry specific solution that was creating challenges for their payroll, General Ledger, and Accounts Payable processing. The individual responsible for making the software selection was familiar with Microsoft Dynamics GP from using it in a previous role. She knew that they could trust Microsoft Dynamics GP to avoid payroll processing errors, provide enhanced reporting across their finance and operations, set-up and manage multiple companies, extend their data history, have direct import/export capabilities with Excel, search for and find data and invoices more easily, and more.

    After one demo, they were convinced that Microsoft Dynamics GP was the right solution for their organization. On April 21, 2011, the customer partnered with Socius to purchase a 10 user Microsoft Dynamics GP Business Essentials system leveraging the Buy 1 Get 3 promotion.

    What makes this deal even sweeter is that the customer that referred the new prospect has renewed their interest in Microsoft Dynamics CRM as well and Socius expects to close that deal before June 30th."


    InterDyn Socius is a Microsoft Gold ERP and Gold CRM competency partner located in Ohio. They have been selling and implementing Microsoft Dynamics solutions since 1984.

    Learn More about Offers

    There a variety of promotions and offers available for a limited time between now and June 2011 for United States based existing customers and prospective customers. Visit PartnerSource to access the FY11 Offer Summary Sheets for complete details.

    For more information regarding the Microsoft Dynamics ERP Buy 1, Get 3 Offer navigate to the offer homepage on


  • Microsoft Dynamics Partner Community Blog

    MPN Guidance for Microsoft Dynamics Partner Organizations of All Different Sizes


    Since announcing a variety of updates to the Microsoft Partner Network, we’ve had numerous strategic and casual conversations with partners of all different sizes – big, small, VAR, SI, ISV, etc. Through these conversations we completely understand each partner organization is unique is its own way. With these announcements come changes and we truly feel there are numerous opportunities ahead for all partners.

    Microsoft has announced a lot of changes to the Microsoft Partner Network that will continue to happen through January 2012 and beyond. Visit PartnerSource to understand how easy it is to keep your relationship and transact with us.

    If you are a small organization, we want you to understand there is still room for you at Microsoft. You can continue to transact with us without having achieved a competency. If your goal is to take care of customers and grow your business, you will need to take the following steps by October 1, 2011:

    • Need minimum of 2 individuals holding the technical certifications
    • Need Technical certifications on the current product version or N-1
    • Need Implementation Methodology exam
    • Need Sales accreditations (Microsoft Dynamics CRM only)

    If your Solution Provider Agreement (SPA) agreement expired in 2010 and you signed a new one, you will also need to make sure your organization has generated $20,000 in direct annual total revenue to Microsoft by the anniversary date of signing the SPA agreement.

    On PartnerSource you’ll find a step-by-step SPA Checklist to assist your efforts. We look forward to your continued partnership.


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