Kevin Machayya is a 15-year veteran of Microsoft and Great Plains Software. He has held various roles in technical support, customer service, and sales operations. For the last 11 years, Kevin has focused on the Microsoft Dynamics partner channel through partner account management, readiness, marketing, resourcing/staffing and development programs.
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Continuing our feature articles highlighting various Microsoft Dynamics partners demonstrating success by incorporating Microsoft Dynamics ERP offers into their marketing and sales efforts, today’s post focuses on a Microsoft partner based in New York City, NY.
Microsoft partner, MIBAR.net, has leveraged Microsoft Dynamics ERP promotions to reinvigorate their prospects’ interest in making a purchasing decision. They also have implemented Microsoft Dynamics CRM internally to manage their marketing lists and campaigns.
As Derek Nachimow, Marketing Manager, explains:
"We have found Microsoft’s ERP promotions to be a great tool for reigniting – and eventually winning – deals that had stalled for one reason or another. Not only does a promotion give the prospect a greater incentive to act, it also gives us, the partner, a reason to get in touch with that prospect again; it’s an excellent tool for opening up a dialogue that had gone stale.
And we ultimately owe the success we’ve had with Microsoft’s ERP promotions to Microsoft CRM and how we leverage it internally. By utilizing Marketing Lists – and now, Dynamic Marketing Lists in CRM 2011 – we maintain a dynamic list of our "stalled prospects" based on our own internal definition. This allows us to easily create a marketing campaign and communicate with our stalled prospects via email and then phone, whenever a new promotion is announced. Based on our own internal testing, we have found this to be most effective when we re-initiate contact with an email that directs that prospect to a landing page, specific to the promotion, on our own site."
MIBAR.net is a Microsoft Gold ERP competency partner located in New York. They have been selling and implementing Microsoft Dynamics solutions since 2001.
Learn More about Offers
There a variety of promotions and offers available for a limited time between now and June 2011 for United States based existing customers and prospective customers. Visit PartnerSource to access the FY11 Offer Summary Sheets for complete details.
For more information regarding the Microsoft Dynamics ERP Buy 1, Get 3 Offer navigate to the offer homepage on Microsoft.com.
Great process Derek. I look forward to touching base with you again to learn more about your success.