For those of you looking to get started in social media marketing, or perhaps create a more robust process around your social media engines, our Microsoft Dynamics US marketing team has created a new resource to assist you. Allison Dawson, Partner Marketing Manager, shares this information...

The US Microsoft Dynamics Marketing team is offering partners a comprehensive social media solution called Nurture Butterfly! Nurture Butterfly is a solution that allows partners to consume and share high quality social media content that is relevant and valuable for BDMs.

The FY12 offering leverages core social media content from Microsoft (such as Microsoft Dynamics AX launch content) but augments it to include BDM centric content for both ERP and CRM. Industry content is also available for all priority Industries (Manufacturing, Distribution, Retail, Professional Services and Public Sector) at no incremental charge. You can opt in or out of whatever content streams best aligns to your business. You have the ability to edit the content we provide, add your own content and follow/share from other highly credible sources from within the tool. The solution also includes lead capture and reporting. With the Nurture Butterfly solution you start with content and a platform that significantly reduces the time you need to spend to integrate social media into your marketing:

  • It takes less than 30 minutes to set up.
  • For partners just starting with a social media strategy you can invest as little as 30 minutes a week to share content and engage with others.
  • For partners with an advanced social media strategy – use Butterfly to save time and add depth to your social media efforts with polls, lead capture, shout out and other features.

The total cost for the Butterfly Publisher solution with content is $125 per month (payable monthly, no long term commitment required). Partners who sign up before August 30th get their first 30 days free!

Learn more and sign up today by visiting PartnerSource.

Also, attend this on demand web seminar on the Partner Learning Center to see the solution in action!

--Kevin