Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
I hold the partner playbook concept pretty close to my chest having launched the original award-winning Microsoft Dynamics Partner Playbook back in 2006. Since then, the playbook morphed into separate ERP and CRM editions as well as a guide specific to ISV’s.
The Microsoft Dynamics ISV Playbook is intended as a resource for you to use as you explore becoming an independent software vendor (ISV) for Microsoft Dynamics. It is also intended as a roadmap for new ISVs as you begin your partnership with Microsoft Dynamics to help you understand the decision points you will encounter as you build your solution, certify it and market it throughout the Microsoft ecosystem. Lastly this document can be used as a resource if you are already a Microsoft Dynamics partner and are considering creating functionality to address vertical market needs.
Microsoft Dynamics ISV Playbook
The ISV Playbook provides U.S. partners a single source guide with information and links to the most current tools and resources available for Microsoft Dynamics product developers.
Microsoft Dynamics technologies help fuel productivity and empower businesses to succeed. You can develop long term relationships with customers and help increase profitability by using these resources to deliver comprehensive business-management solutions to your customers—faster than ever.
As an ISV, Microsoft Dynamics offers [to you]:
ISV Opportunity: Microsoft® products offer expansive business opportunities for ISVs by providing superior value to customers, helping them to maximize their IT investment and streamline processes across all areas of their business.
Extensive Partner Ecosystem: Microsoft is deeply committed to a channel-driven strategy. Microsoft Dynamics is committed to selling through a channel-engaged model. This is demonstrated by the competitive partner business model Microsoft offers, as well as the extensive support provided through resources and tools that help partners offset investments and drive strong business results.
Leading Innovation: Microsoft’s proven commitment towards continually improving its products and becoming the leader in new markets makes Microsoft Dynamics a better platform to build software solutions on for a competitive advantage.
Best of Breed Solutions: Microsoft Dynamics enables ISVs to utilize its advanced base functionality (e.g. multi-currency GL, analytics, database, cube generation, multi-language ) to build next generation solutions to retain your installed bases of customers and generate new revenue streams.
Visit PartnerSource for more information regarding how the guide is organized, and to download the September 2011 Edition of the Microsoft Dynamics ISV Playbook.
Our Microsoft Dynamics CRM Product Marketing Team has recently launched a robust set of resources as part of a new campaign to enable a wide variety of ways to go to market and drive demand and revenue for Microsoft Dynamics CRM.
The Sales and Service Productivity campaign provides partners with sales and marketing tools to generate awareness, customer demand and Microsoft Dynamics CRM Online trials, utilizing the Microsoft Dynamics CRM brand creative. This campaign articulates Microsoft’s vision for increasing sales productivity and improving customer service throughout the enterprise and delivers a compelling business case for competing directly with Google/Salesforce.com and Oracle and targets EPG and Corporate Accounts.
Get started by downloading the campaign execution guide on PartnerSource.
As a Microsoft Dynamics partner, you’ve visited the Microsoft Dynamics AX 2012 Launch Portal on PartnerSource multiple times, leveraged many of the sales & marketing resources, participated in a variety of readiness & training activities, and reviewed the pricing & licensing updates. Now, it is time to celebrate!
REDMOND, Wash. — Sept. 8, 2011 — Microsoft Corp. today announced that Microsoft Dynamics AX 2012 is available to customers around the world in 25 countries and 23 languages. Kicking off a series of more than 100 global launch events celebrating the general availability of Microsoft Dynamics AX 2012, CEO Steve Ballmer and Microsoft Business Solutions President Kirill Tatarinov joined industry experts, customers and partners to share how technology innovations enable companies to be more agile, breaking down the barriers and limitations of outdated enterprise resource planning (ERP) solutions.
To help businesses transition to Microsoft Dynamics AX 2012 more easily, Microsoft will offer a range of incentives. The first of those is a 50 percent license discount on Microsoft Dynamics AX 2012 for eligible customers with valid Lawson S3 or M3 licenses who make the switch. In addition, qualifying partners can receive a revenue credit for each Lawson-certified consultant that obtains Microsoft Dynamics AX 2012 certification. These offers are valid from Sept. 8, 2011, until June 22, 2012. Customers and partners can learn more on the Microsoft Dynamics AX 2012 Switcher Offer website.
Access the complete press release on the Microsoft News Center.
The event and marketing team from extreme passes along this note in regards to the upcoming conference being held October 2-5, 2011 in Las Vegas.
Opportunities like extreme CRM 2011 don’t come around every day. For partners, this is the only CRM-specific event of the year. It is the CRM learn-all, try-all, do-all conference. As the capabilities of CRM continue to expand and evolve, attending extreme is nearly imperative for Microsoft partners striving for excellence.
Aimed specifically at partners, attendees can expect to gain knowledge and experience about Microsoft Dynamics CRM applicable across their organizations. Personnel with expertise in development, sales and marketing, implementation, and business leadership will have access to numerous industry-relevant and role-specific sessions. Visit extreme’s website to preview the impressive cross-organizational offerings.
Additionally, simply being a part of the CRM ecosystem is invigorating. extreme is host to some of the most reputable CRM experts, analysts, and partners in the business. If CRM is your business, you cannot afford to miss extreme CRM 2011 Las Vegas.
What happens in Vegas. . . will inform/reform/transform your Microsoft Dynamics CRM business. Register now!
The event and marketing team from extreme shares this update in regards to the upcoming conference being held October 2-5, 2011 in Las Vegas.
Microsoft Dynamics CRM. Inside View. Cincom Acquire. Experlogix. Manticore Technology. The impressive list goes on and on. There are nearly two-dozen sponsors and exhibitors attending extreme CRM 2011 Las Vegas and they all have something to offer you and your business.
Their companies represent a wide range of CRM-enhancing products such as:
extreme CRM 2011 Las Vegas, in addition to providing you and your business with all you need to know about Microsoft Dynamics CRM, will be a one-stop shop for cutting edge technologies that can enhance the deployment and implementation of CRM. Creating a relationship with extreme sponsors and ISVs can assist you in finding the right CRM-based solution for each of your prospective clients.
Some relationships are meant to be. Take the time to make a few meaningful connections with the sponsors and ISVs at extreme CRM 2011.
As part of the Microsoft Dynamics AX global launch last week, Microsoft was exited to announce the "Microsoft Dynamics AX 2012 Switcher Offer" – a Microsoft Dynamics AX 2012 promotion intended for:
The offer is effective from September 8, 2011 until end of business day June 22, 2012. Customer ready details are included on the Microsoft Dynamics website.
The Microsoft Dynamics AX 2012 Switcher Offer provides two distinct benefits. The first benefit allows eligible partners ordering Microsoft Dynamics AX 2012 licenses for customers replacing an existing Lawson ERP system to receive a 50% discount on the standard list price. This offer applies to orders for new customers making their initial purchase of Microsoft Dynamics AX 2012 during the offer period.
The second benefit is a reimbursement that participating partners can receive for training and certifying Lawson M3 or S3 (or previous versions) consultants and developers in Microsoft Dynamics AX 2012. Partners must certify a minimum of 5 consultants to qualify for this benefit.
Eligible partners can receive either one or combine both benefits during the offer period.
For complete details regarding the offer, including a comprehensive partner guide, visit PartnerSource.
Microsoft Dynamics is a Platinum Sponsor of the Directions 2011 conference being held October 12-15 in Orlando, FL.
Directions 2011 is the one conference designed to help your organization build new business contacts, learn about best practices, and discover valuable tools for execution and success. Over four days in Orlando you'll find a wealth of sessions and speakers offering relevant and crucial information to give you the connections you need to be successful. Just as important are the many networking opportunities at the Conference where you can enhance your relationships throughout the Microsoft Dynamics NAV Community.
Directions 2011 brings together developers, implementers, technical experts, sales and executive/owner representatives from Microsoft Dynamics NAV partners across North America and beyond. Specialized sessions presented by Microsoft Dynamics NAV experts will provide cutting edge training in five user-defined tracks and focused Chalk Talk Sessions and Hands-On Labs.
Be a part of Directions 2011 – Register Today!
Our U.S. Microsoft Dynamics partner readiness team shares this update today regarding a new partner program initiative for FY12.
Are you ready to capitalize on the huge opportunity for Microsoft Dynamics NAV, Microsoft Dynamics GP, and Microsoft Dynamics SL in the SMB marketplace? Do you want to find out what it takes?
Please join us for the launch of the FY12 Microsoft Dynamics Road to Repeatability kick off call on September 21, 2011 at 11:00 A.M. Pacific. Over the next year we’ll use the "Road to Repeatability" Rally Group to provide you with dedicated updates on tools, resources, and best practices that Microsoft has available to help drive your business to be successful using the accelerated repeatable business model. Additionally, we will leverage these calls to get your feedback into where we can help more and allow you to share best practices with each other.
According to Noman Aktar, US Microsoft Dynamics ERP Director, on the Road to Repeatability Executive Insights Blog...
Nearly 20 million small and medium size businesses exist in the United States today. In order to fully capitalize on this opportunity and focus on driving sustainable growth and profitability, partners should consider adopting what we will call a "Repeatable, Accelerated Business model". This model concentrates on driving greater process efficiencies, increased scale of operations, and sustainable customer loyalty. The end objective is to obtain increased market share, specifically with a target audience, and increased partner profitability. In order to achieve this goal, partners should strive to continuously simplify/streamline their business model, lower costs, and improve bottom line profitability. The highest degree of success comes when you apply this discipline across all functional areas including marketing, sales, and solution delivery.
Come to this kick-off session to learn more about what an accelerated repeatable business model truly looks like and learn more about the resources available to determine if it’s an appropriate fit for your business.
Register for this event on the Partner Learning Center.
Join the over 4,500 individuals have registered for the Microsoft Dynamics AX 2012 Virtual Launch Event taking place next week! Hear from Microsoft executives how Microsoft Dynamics AX 2012 is designed to fit your customers’ and prospects’ business needs and grow with them as their businesses evolve.This FREE virtual launch event will air at 9:00am PST on Thursday, September 8, 2011.
Also, find the latest Microsoft Dynamics AX 2012 partner resources within the launch portal found on PartnerSource.
Diane Golshan, Senior Marketing Manager, from the US Partner Team shares this information regarding a series of upcoming meet & greet events being held across the country.
These events set up a great opportunity for Microsoft Dynamics partners to connect with a variety of non-Microsoft Dynamics partners, and enhance your partner-to-partner relationships.
Introducing our fall series of events that gives you an opportunity to meet and develop relationships with other local partners. In each of the cities below, you are invited to join us for an evening that starts with a presentation by the York Group, "Building Successful Partnerships in the Cloud," and is followed by an informal meet and greet with drinks and appetizers. Attendees include other partners from your geography and members of the Microsoft U.S. partner team.
Schedule of Events
Visit the U.S. Partner Team Blog for full registration details.
For partners based in the United States, have a safe and happy Labor Day weekend!