Our worldwide Microsoft Dynamics marketing team passes along this news regarding the recent launch of the "Don’t Get Forced" 2.0 campaign on November 1, 2011.
Targeted at enterprise organizations (250+ PCs), the FY12 advertising campaign launched on Nov. 1, 2011 in the United States and will run through June 2012 with the goal of closing the awareness gap between Microsoft Dynamics CRM and Salesforce.com via competitive positioning.
The campaign kicks off with a series of vides highlighting competitive shortcomings. Additionally, the media plan will drive interest through interaction through mobile devices and social sites as well as through multiple digital properties and print publications.
Get familiar with the Microsoft Dynamics CRM Online campaign and talk with your customers about their CRM initiatives.
Use the Through Partner assets, based on the FY11 creative platform, available now on PartnerSource. These assets will be updated to reflect the new creative platform in December.